Which of the following best describes an Agency-of-Record (AOR)?

Question

Quizplus · Accepted Answer

An Agency-of-Record (AOR) is the primary agency responsible for building the client's brand and managing all of their advertising and marketing efforts. They have a long-term relationship with the client and are typically chosen through a competitive bidding process. While they may work on specific projects, their focus is on the overall brand strategy and the client's long-term success.

Which of the Following Best Describes an Agency-Of-Record (AOR)