The agency person who is the focal point of the agency-client relationship is the:
A) product manager
B) media buyer
C) brand manager
D) account executive
Correct Answer:
Verified
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Q15: Lack of sufficient internal expertise and personnel
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Q17: Which of the following statements about advertising
Q18: International multiservice agencies were formed by mergers
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Q21: Since most of the client's ad budget
Q22: Setting the creative philosophy of the agency
Q23: The function of gathering, analyzing, and interpreting
Q24: Advertising ideas and concepts are derived from
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