The department in an advertising agency that is responsible for analyzing, selecting, and contracting for ad space or time that will be used to deliver its client's advertising message is the department ___________.

Question

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The media department is responsible for analyzing, selecting, and contracting for ad space or time. The public relations department is responsible for maintaining a positive image for the client, marketing research department conducts research on consumer behavior and preferences, and the account services department manages the overall client relationship and project management.

The Department in an Advertising Agency That Is Responsible for Analyzing