Which of the following statements about agency commissions is true?
A) Some leading agencies now receive average commissions of 8 to 10 percent.
B) Nearly all of the leading agencies still earn a 15 percent commission.
C) Most agencies are unwilling to negotiate their commission rates.
D) Most agencies are earning more of their income from fixed commissions as clients expand their IMC programs to include other forms of promotion.
Correct Answer:
Verified
Q47: An agency books television media space at
Q48: Critics argue that the use of _ties
Q49: A _ is a type of compensation
Q50: An agency books television media space at
Q51: Negotiated commission rates for advertising agencies:
A) are
Q53: Under the cost-plus compensation method, all of
Q54: Under the_ , the client agrees to
Q55: Agencies that are reluctant to let clients
Q56: The standard agency commission is:
A) added on
Q57: Which of the following statements about changes
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