The advertising remuneration process which rewards the agency based on the achievement of mutually agreed upon objectives is called:

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The Performance by Results system, also known as the pay-for-performance system or incentive-based compensation, is a method of remunerating the advertising agency based on the achievement of pre-defined performance goals or objectives. This system incentivizes the agency to perform better and achieve mutually agreed-upon targets, leading to a more effective and efficient advertising campaign.

The Advertising Remuneration Process Which Rewards the Agency Based on the Achievement