The four behavioural objectives that are measures of marketing communication effectiveness are intent to purchase, trial, repeat purchase, and __________.

Name: The four behavioural objectives that are measures of marketing communication effectiveness are intent to purchase, trial, repeat purchase, and __________.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The four behavioural objectives mentioned in the question are intent to purchase, trial, repeat purchase, and brand loyalty. Therefore, the best choice is B - brand loyalty.

The Four Behavioural Objectives That Are Measures of Marketing Communication