Which of the following is an argument that supports the charge that advertisers can and do control the media?
A) There is no such argument; it is in the best self-interest of the media not to be influenced or controlled by the advertiser.
B) Many media have a broad base of advertiser support and can afford to lose advertisers attempting to exert control over them.
C) The media are very dependent on advertising as the source of their income.
D) Advertisers need the media more than the media needs any individual advertisers.
Correct Answer:
Verified
Q43: From an economic perspective, advertising might lower
Q44: What is the traditional defense for advertising's
Q45: Which of the following statements describing how
Q46: Recent ads showing men as dumb, goofy,
Q47: The belief that advertising equals_reflects traditional economic
Q49: Which of the following media would be
Q50: Which of the following statements can be
Q51: Using economic censorship, applying pressure to limit
Q52: Defenders of advertising that argue that advertising
Q53: For many years, Hershey's spent very little
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents