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For Many Years, Hershey's Spent Very Little Money on Advertising

Question 53

Multiple Choice

For many years, Hershey's spent very little money on advertising, yet its chocolate bar was a successful brand. This success can be interpreted as evidence that:


A) luck plays a major role in the success of a product
B) advertising is really not needed for a brand to be successful
C) product quality and image are important determinants of success
D) advertising increases product costs and prices

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