A substantial form of advertising on the Internet is_________ , in which advertisers pay only when a consumer clicks on their ad or link from a search engine page.
A) paid search
B) pop-ups
C) banners
D) content sponsorship

Question

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Paid search, also known as pay-per-click advertising, is a form of online advertising in which advertisers pay a fee each time a user clicks on one of their ads. This is a highly effective form of advertising as it ensures that advertisers only pay for actual clicks, meaning they are only paying for potential leads or customers who have shown an interest in their product/service. Pop-ups and banners are forms of display advertising, while content sponsorship involves paying to have branded content featured on a website or social media platform.

A Substantial Form of Advertising on the Internet Is_________