Promotional planners consider social media to be a media type, just like television or radio. Carrying that notion through would mean that social networking would be the ________, and Twitter would be an example of a __________.

Question

Quizplus · Accepted Answer

The question poses social media as a media type, and the two blanks provided require the terms that complete the analogy. Therefore, social networking would be the media class and Twitter would be an example of a media vehicle, just like how a TV station is a media vehicle for the television media class. Option B is incorrect because social media is not a strategy, but a media type. Option C is incorrect because social media is not an objective, but a media type. Option D is incorrect because the terms used for the blanks are reversed.

Promotional Planners Consider Social Media to Be a Media Type