When Melissa purchased a Maytag dryer, she was given a warranty card to fill out and return to the manufacturer. The warranty card serves two purposes. The first is to protect the consumer in case the dryer operates faultily within the first year of ownership. The
Second purpose is to:
A) provide information for Statistics Canada
B) establish a two-step marketing relationship between Maytag and Melissa
C) create a database for Maytag
D) There is no second purpose; the warranty is simply a service offered by Maytag.
Correct Answer:
Verified
Q8: With databases containing current customer purchase history,
Q9: Information on Canada's privacy legislation that places
Q10: Databases are used in all of these
Q11: Information about consumers with precise purchase patterns
Q12: Database marketing is criticized because it is:
A)
Q14: The interactive use of advertising media to
Q15: The growth of electronic communication has given
Q16: CRM stands for:
A) customer relationship management
B) customized
Q17: An RFM scoring method is often used
Q18: What do Statistics Canada, Canada Post, Info
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