The announcer on the television commercial said, "Get your credit card and call now to order the 'Monster Ballads of Rock & Roll' CD." This is an example of the ________ direct marketing approach.

Question

Quizplus · Accepted Answer

The one-step approach in direct marketing involves asking the audience to make an immediate purchase decision, which is what the announcer is doing by urging viewers to use their credit card and call now to order the CD.

The Announcer on the Television Commercial Said, "Get Your Credit