A television commercial in which Publishers Clearing House urges consumers to look in their mailboxes for coming sweepstakes entries is an example of:

Question

Quizplus · Accepted Answer

The two-step approach involves first generating interest or awareness (in this case, urging consumers to look for sweepstakes entries) and then following up with a direct response or action (such as entering the sweepstakes).

A Television Commercial in Which Publishers Clearing House Urges Consumers