Which of the following is NOT true about direct-response TV?
A) Infomercials range from 3 to 60 minutes.
B) It encompasses direct-response TV spots, infomercials, and home shopping shows.
C) The process is always one-step; the consumer sees the product she likes and calls a 1-800 number to order.
D) The television spots are also referred to as short-term programs.
Correct Answer:
Verified
Q19: Direct marketing:
A) seeks the same objectives as
Q20: Which of the following is NOT an
Q21: In direct response advertising, the "direct response"
Q22: A typical objective for direct marketing is
Q23: In direct marketing situations, when it is
Q25: All of the following statements about direct
Q26: In a study comparing the communication effects
Q27: Which of the following is NOT a
Q28: A successful direct mail program relies on:
A)
Q29: Which of the following statements about direct
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