Manny is the product manager for a leading brand of men's outer wear. He feels that his message will be best received when his potential consumer is actually shopping for a new jacket. He should use this form of media in his next campaign.

Question

Quizplus · Accepted Answer

Mall posters would be the best choice as they would reach potential consumers while they are actively shopping for a new outerwear in the mall, making it more likely that they will take notice of the brand and potentially make a purchase.

Manny Is the Product Manager for a Leading Brand of Men's