Air Canada wishes to advertise in a medium with wide coverage of local markets and high levels of frequency. Which type of media should they choose?
A) airport advertising and mobile billboards
B) in-store and out-of-store
C) outdoor
D) newspaper and transit
Correct Answer:
Verified
Q10: Which of the following is true about
Q11: Studies show that urban commuters are exposed
Q12: Which of the following is NOT an
Q13: Which of the following is an advantage
Q14: Advertisers can be confident that out-of-home media
Q16: Which of the following statements about outdoor
Q17: A company wishing to advertise to a
Q18: The Canadian Out-of-Home Measurement Bureau (COMB) does
Q19: These are sold on a per location
Q20: ads usually have a very competitive CPM
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