People tend to speed past outdoor ads, so the most effective messages will be limited to an impactful visual and a few words. This is a function of:

Question

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Outdoor advertising typically has a very short amount of time to capture the attention of someone passing by, often only a few seconds. Therefore, messages need to be concise and easy to process quickly. This is due to the short processing time available.

People Tend to Speed Past Outdoor Ads, So the Most