Research indicates that the greatest strength of _______lies in maintaining existing loyalty of current customers who see the product they consume actually being used in a realistic situation.

Question

Quizplus · Accepted Answer

Product placement is the most effective in maintaining existing customer loyalty as it allows the product to be seen being used in a realistic situation, leading to a stronger brand association and a higher chance of a repeat purchase. In-flight magazine ads, movie theatre advertising, and transit shelter advertising may reach a wider audience but may not have the same impact on existing customers.

Research Indicates That the Greatest Strength of _______Lies in Maintaining