Magazines such as Martha Stewart Living, O The Oprah Magazine, and Men's Journal are succeeding because:
A) the publications have large editorial staffs
B) the magazines appeal to the conspicuous consumption lifestyle of today's consumers
C) the magazines have editorial platforms that appeal to the interests, lifestyles, and demographics of the consumer
D) the magazines have very large circulation bases
Correct Answer:
Verified
Q33: A company that manufactures ski boots might
Q34: Many magazines are sent to and/or provided
Q35: Advertisers who want to achieve geographic selectivity
Q36: Advertisers may be skeptical about placing ads
Q37: Most major publications are audited by _.
A)
Q39: Information on the characteristics of magazine audiences
Q40: Selectivity, reproduction quality, creative flexibility, and prestige
Q41: Which of the following is a disadvantage
Q42: "Used a coupon," "switched to a different
Q43: The high ratio of advertising to editorial
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