Zoomer, a magazine targeted to adults over 40, offers advertisers _______selectivity.
A) demographic
B) behavioural
C) geographic
D) lifestyle
Correct Answer:
Verified
Q20: are the most specialized of all advertising
Q21: Which of the following comparisons of primary
Q22: The fact that most magazines are published
Q23: One of the primary advantages of using
Q24: A magazine with a circulation of 2.5
Q26: describes a situation where a primary subscriber
Q27: in reaching specific target audiences is available
Q28: Which of the following statements about the
Q29: All of the following may result in
Q30: provides media planners with reliable figures about
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