The Hathaway Shirt Company uses most of its media budget to advertise in publications such as Elm Street and Esquire magazines. The company feels that these magazines are very well respected and provide a favourable environment that helps enhance the image of its products. This example demonstrates which advantage of magazines as an advertising medium?

Question

Quizplus · Accepted Answer

The example demonstrates the advantage of prestige, as the company believes that advertising in well-respected publications enhances the image of its products.

The Hathaway Shirt Company Uses Most of Its Media Budget