"Used a coupon," "switched to a different brand," and "discussed an ad with a friend" are all behavioural effects of which strength of magazine advertising?

Question

Quizplus · Accepted Answer

High involvement processing refers to consumers who are highly engaged and actively seeking information before making a purchase. Using a coupon, switching brands, and discussing an ad with a friend are all actions that suggest a high involvement processing in response to magazine advertising.

"Used a Coupon," "Switched to a Different Brand," and "Discussed