Advertisers who are seeking broad reach and frequency in their media schedules:
A) must purchase space in a number of different magazines since most publications have thin penetration of households
B) find magazines very effective since individual publications reach a very broad target audience
C) need to advertise repeatedly in the same magazine
D) will find broad reach and frequency an easy goal to accomplish with magazines

Question

Quizplus · Accepted Answer

Magazines typically have a narrow audience and limited household penetration, so advertisers need to use multiple publications to achieve broad reach and frequency.

Advertisers Who Are Seeking Broad Reach and Frequency in Their