A company hired a celebrity to be a spokesperson for the company and developed a print advertising campaign featuring the celebrity. In the interim, it was discovered that the celebrity was involved in embarrassing behaviour. The company immediately dismissed him as a spokesperson. However, this spokesperson could cause serious embarrassment to the company if the organization had already negotiated with several magazines to run these ads. Which characteristic of magazines would be the major source of the problem?

Question

Quizplus · Accepted Answer

The major source of the problem in this scenario is the long lead time of magazines. Magazines typically have a lead time of several weeks or even months, meaning that the company may have already negotiated with several magazines to run the ads featuring the celebrity before they discovered the embarrassing behaviour. This could result in the ads being published after the celebrity has been dismissed as a spokesperson, causing serious embarrassment to the company.

A Company Hired a Celebrity to Be a Spokesperson for the Company