Traditionally, newspaper advertising space has been sold by the:

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The agate line is a traditional method of selling newspaper advertising space. In this method, the cost of the ad is determined by the amount of space it takes up in the newspaper, measured in agate lines. This has been a common practice for many years and is still used by some newspapers today. The other options, such as CPM and open rate structure, are more commonly used in digital advertising, while the absolute cost method is not a commonly used term in advertising.

Traditionally, Newspaper Advertising Space Has Been Sold by The