A creative technique for newspaper advertising whereby an ad is surrounded by editorial material is known as a(n):
A) island ad
B) offset page
C) gatefold
D) ink-set image

Question

Quizplus · Accepted Answer

An island ad is an creative technique for newspaper advertising where an ad is surrounded by editorial material. It is called an island ad because it stands out like an island amidst the sea of editorial content. Offset page is a technique where the ad is placed on a page that is slightly shifted from the center to make it more noticeable. Gatefold is a technique where an oversized advertisement is folded in a way that makes it open like a gate. Ink-set image is not a commonly used term in newspaper advertising.

A Creative Technique for Newspaper Advertising Whereby an Ad Is