Companies prefer sponsorship arrangements for buying advertising time because sponsorship:

Question

Quizplus · Accepted Answer

Sponsorship allows companies to associate their brand with a high-quality program, which can improve their brand image and credibility. It also allows for more targeted advertising to a specific audience, rather than buying national spots that may not reach the desired demographic. While it may be more expensive than some other advertising options, the benefits in terms of prestige and brand recognition can outweigh the costs. Option A is incorrect because time regulations still apply for commercials during a sponsored program. Option B is incorrect because sponsorship can actually be quite costly, depending on the program and level of sponsorship. Option D is partially correct, as sponsorship can broaden advertising reach and reach a more aggregated market, but it does not necessarily save money compared to buying national spots.

Companies Prefer Sponsorship Arrangements for Buying Advertising Time Because Sponsorship