Each of the following is true about Portable People Meters (PPMs) EXCEPT:
A) The PPM collects data nationally and in large local markets.
B) The PPM measures on an individual level instead of a household or television basis.
C) The PPM is used to collect television viewing data only.
D) The PPM is also capable of receiving the signal from radio and cinema.
Correct Answer:
Verified
Q33: If an advertiser wished to obtain greater
Q34: is defined as one percent of all
Q35: The most watched specialty channel in Canada
Q36: Prime time draws about _of per capita
Q37: Morning, daytime, prime time, and late fringe
Q39: Cable subscribers can access shows not seen
Q40: Daytime TV generally attracts:
A) empty nesters
B) women
C)
Q41: Which of television's strengths applies to the
Q42: A toy company runs commercials for its
Q43: Television is a popular advertising medium among
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents