Television is a popular advertising medium among companies selling products and services that are consumed by mass markets because it:

Question

Quizplus · Accepted Answer

Television has the ability to reach large audiences in a relatively cost efficient manner, making it a popular advertising medium among companies selling products and services to mass markets. While the absolute cost of television advertising may be high compared to other mediums, the reach and potential impact it can have on consumers makes it a worthwhile investment for many businesses. Developing effective television advertising does require creativity, but this is not necessarily unique to television and would also be required for other advertising mediums. Finally, while there is some geographic selectivity with television advertising (such as selecting specific local or regional markets), it is not as precise as other mediums like digital advertising.

Television Is a Popular Advertising Medium Among Companies Selling Products