Campbell Soup is the market share leader in Canada, but many new competitors have entered the market. In order to protect their leadership position and minimize consumers' switching to one of the new brand entries, Campbell should set a ________media objective.

Question

Quizplus · Accepted Answer

To protect its leadership position and minimize consumers switching to new brands, Campbell should focus on encouraging current customers to continue purchasing their products. A "brand repeat purchase" media objective aims to retain existing customers by reminding them of the brand's value, quality, and satisfaction, thereby reducing the likelihood of them trying new competitors.

Campbell Soup Is the Market Share Leader in Canada, but Many