Media buyers might choose to live with a relatively high degree of waste coverage because:

Name: Media buyers might choose to live with a relatively high degree of waste coverage because:
Brand: Quizplus
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Question

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Media buyers may accept a high degree of waste coverage if the media selected are considered the most effective channels for delivering their message, despite not all of the audience being relevant. This approach prioritizes the quality and impact of the medium over the precision of targeting.

Media Buyers Might Choose to Live with a Relatively High