Tesla's research shows that approximately 65 percent of their target audience subscribes to The Globe & Mail newspaper. If that is their only media vehicle, they will experience:

Question

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If Tesla only uses The Globe & Mail newspaper as their media vehicle, they will experience underexposure because they will only reach 65 percent of their target audience. They will need to use other media vehicles to achieve full market coverage.

Tesla's Research Shows That Approximately 65 Percent of Their Target