The ________ the brand share, the ________the frequency level required.
A) higher; higher
B) lower; lower
C) higher; lower
D) lower; higher

Question

Quizplus · Accepted Answer

When a brand has a higher share, it means that it has a larger presence in the market, and thus requires a lower frequency level to maintain its position. On the other hand, a brand with a lower share would need a higher frequency level to increase its presence and compete with other brands.

The ________ the Brand Share, the ________The Frequency Level Required

The the Brand Share, the The Frequency Level Required