Unduplicated reach is:
A) average reach multiplied by average frequency
B) total reach less duplicated reach
C) duplicated reach plus total reach
D) total market coverage less duplicated reach

Question

Quizplus · Accepted Answer

Unduplicated reach is the number of unique individuals or households exposed to a specific advertising message or campaign at least once. It is calculated by subtracting the duplicated reach (or overlap of individuals exposed to the message multiple times) from the total reach (or total number of individuals exposed to the message). Therefore, the correct answer is B: total reach less duplicated reach.

Unduplicated Reach Is