If the circulation of the National Post is 400,000 readers, and the advertising cost per page is $50,000, the CPM is:
A) $0.008
B) $125
C) $0.125
D) $8
Correct Answer:
Verified
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Q91: To set an advertising budget, Entree cologne
Q92: Which top-down budgeting method is being employed
Q93: The _method of budget setting consists of
Q95: The S-shaped response curve suggests that:
A) very
Q96: Which of the following is NOT a
Q97: As a result of _, large advertisers
Q98: The comparative cost figure used for broadcast
Q99: All of the following are considered top-down
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