As a result of economies of scale, smaller advertisers:
A) get higher advertising rates than large advertisers
B) can maintain advertising shares that are smaller than their market shares
C) have declining average costs of product
D) are likely to enjoy more favourable advertising time and space than large advertisers

Question

Quizplus · Accepted Answer

Economies of scale allow larger advertisers to negotiate better rates due to their higher volume of advertising, leading smaller advertisers to face higher rates.

As a Result of Economies of Scale, Smaller Advertisers