is a promotional mix element that allows for direct contact between a buyer and seller and allows a message to be modified according to the needs or reactions of the customer.

Question

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Personal selling involves direct contact between a buyer and seller, allowing for a message to be customized based on the needs or reactions of the customer. This is in contrast to other promotional mix elements such as public relations, sales promotion, or direct mail, which are typically less interactive and more one-way communication.

Is a Promotional Mix Element That Allows for Direct Contact