Outside firms that specialize in the creation, production, placement of promotional messages, and other support services are:

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Advertising agencies specialize in creating, producing, and placing promotional messages, as well as providing other related support services such as research, branding, and strategy development. Media buying agencies specialize specifically in the placement of advertising in various media outlets, while media organizations are typically the outlets themselves (such as TV networks or websites). Advertisers are the companies or individuals who are promoting their products or services and may or may not work with advertising agencies or other outside firms.

Outside Firms That Specialize in the Creation, Production, Placement of Promotional