Which of the following statements referring to the effects of consumer adoption of technology and media on IMC planning is NOT true?
A) Brands use traditional media to direct consumers to their website or social media.
B) TV advertising reaches smaller and more selective audiences.
C) Broadcasters have been slow to offer their TV shows for viewing over the Internet.
D) TV audiences are fragmented, requiring advertisers to place their messages in other media.
Correct Answer:
Verified
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