The is a written document that describes the overall marketing strategy and programs developed for an organization, product line, or brand.

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A marketing plan is a comprehensive document that outlines an organization's overall marketing strategy and initiatives. It includes a situation analysis, target market identification, marketing objectives, marketing mix decisions, and budget allocation. A communications plan is a specific part of the marketing plan that focuses on communication channels and messaging. A promotional plan is also a part of the marketing plan that outlines the promotional tactics to be used.

The Is a Written Document That Describes the Overall Marketing