The IMC Planning Model outlines four stages prior to program implementation, in what order?

Question

Quizplus · Accepted Answer

The correct sequence starts with reviewing the marketing plan to understand the overall business objectives, followed by assessing the marketing communications situation to identify specific communication challenges and opportunities. Next, determining the IMC plan objectives sets clear goals for what the communications should achieve, and finally, developing IMC programs involves creating the specific activities and tactics to meet those objectives.

The IMC Planning Model Outlines Four Stages Prior to Program