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In Order to Identify Attractive Market Segments, Brian's Electronics Sales

Question 72

Multiple Choice

In order to identify attractive market segments, Brian's Electronics Sales & Service conducts a consumer analysis which includes a review of all of the following EXCEPT:


A) Factors influencing consumer purchase decisions for electronics products and services.
B) The growth of the electronics industry based on new technologies, particularly mobile.
C) Demographic and psychographic traits of current and high potential customers.
D) Electronics buying and usage patterns of various consumer groups.

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