Kim Rossister, brand manager at GM, plans for a new communication campaign and intends to consider all the potential ways of reaching her target audience and presenting her brand in a favourable manner. Kim believes this approach can help develop an efficient and effective communication campaign. This approach is best described as:

Question

Quizplus · Accepted Answer

The approach of considering all the potential ways of reaching the target audience and presenting the brand in a favourable manner focuses on the audience contact perspective. This perspective emphasizes on identifying all the possible ways to interact with the target audience to effectively communicate the brand message.

Kim Rossister, Brand Manager at GM, Plans for a New