Each promotional mix element has its own set of objectives, message and media strategy, tactics, and ________.

Question

Quizplus · Accepted Answer

Each promotional mix element has its own set of objectives, message and media strategy, tactics, and budget, which corresponds to the financial resources allocated. Therefore, the best choice is B (budget) as it is an essential element of the promotional mix. The other options, such as A (slogan), C (target audience), and D (brand identity), can be part of the promotional mix but are not essential to each element.

Each Promotional Mix Element Has Its Own Set of Objectives