The Disabled American Veterans nearly double their donation rate in response to a mailed solicitation when they include personalized address labels.This success can be attributed to the ________ principle.

Question

Quizplus · Accepted Answer

The success of the fundraising campaign can be attributed to the reciprocation principle, which suggests that people feel obligated to give back to someone who has given to them first. In this case, the personalized address labels serve as a small gift or favor from the organization, leading the recipients to feel more inclined to make a donation in return.

The Disabled American Veterans Nearly Double Their Donation Rate in Response