One of the reasons that modern cultures differ so greatly from traditional cultures is that

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Modern urban life, with its emphasis on individualism, consumerism, and technological advancements, has drastically changed the frequency and nature of social relationships compared to traditional cultures. This has resulted in significant differences in values, beliefs, and behavior between modern and traditional cultures. While money and technological advances do play a role, it is the fundamental structure of modern urban society that has led to these differences. The notion that modern societies are "smarter" or that modern urban dwellers have a fundamentally different nature is not supported by evidence.

One of the Reasons That Modern Cultures Differ So Greatly