A community group wants to encourage people to ride their bikes to work instead of driving their cars.Which of the following programs would be a market-based policy for bike-riding?

Question

Quizplus · Accepted Answer

Providing people with a gift certificate for lunch every day they ride their bike is a market-based policy because it involves providing an incentive for a desired behavior (bike-riding) instead of punishing undesired behavior (driving). This type of policy works by changing the costs and benefits of a behavior, making it more attractive for people to choose to ride their bikes to work. This choice is more effective than the other given options because by sending out fliers and increasing the price of parking and imposing a fine, we are discouraging people from using cars but not providing incentives to encourage bike-riding.

A Community Group Wants to Encourage People to Ride Their