Consumers might leave a fast-food restaurant without being served because:
A)they are misinformed about the marginal cost and marginal benefits of the food being served.
B)they conclude that the marginal cost (monetary plus time costs) exceeds the marginal benefit.
C)the environment is not conducive to a rational choice.
D)the lines waiting for service are not of equal length.

Question

Quizplus · Accepted Answer

Consumers may leave a fast-food restaurant if they feel that the time and money spent on ordering and receiving food exceeds the satisfaction or benefits they would receive from it. This could happen if they feel the prices are too high, the wait time is too long, or the food quality is not up to their standards. Therefore, they may make a rational decision to leave without making a purchase. A, C, and D may also play a role, but B is the most likely reason for a consumer to leave without being served.

Consumers Might Leave a Fast-Food Restaurant Without Being Served Because