As punishment to Europe for refusing to remove their ban on U.S. and Canadian hormone- treated beef, the WTO allowed the U.S. and Canada:

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This is the most likely consequence as it is the most common form of retaliation allowed by the WTO. It would allow the U.S. and Canada to impose higher tariffs on a range of European products in response to the ban on their beef, thereby putting economic pressure on the European countries to remove their ban.

As Punishment to Europe for Refusing to Remove Their Ban