In the Boston Consulting Group (BCG) matrix, a business unit that exists in a low anticipated growth rate and a high market share is known as a ________.

Question

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A business unit with a low anticipated growth rate and a high market share is considered a cash cow in the BCG matrix. Cash cows generate high profits and cash flow, but don't require significant investment, as they operate in a stagnant or mature market.

In the Boston Consulting Group (BCG) Matrix, a Business Unit